Project Details
Client:
Monster
Target Market:
Millennials & Health-Conscious Consumers
Objective:
Expand the Monster brand family into a natural channel and capture a new generation of energy drinkers. Create a new consumer base without cannibalizing existing SKUs.
Solution:
As the times change, Millennials are looking for more natural ingredients in their diet. Monster Super Natural contained a proprietary blend of organic sourced energy. The unique bottle packaging symbolizes a water cantine, made for the consumer who isn't afraid of the outdoors and some adventure. The primary pattern used on the bottle packaging is contour lines usually seen on a map. Symbolic to all the travel needed to source all three flavors from their natural origin.
