Project Details
Client:
Lewis Hamilton
Target Market:
UK & Europe Males 18-30 yrs
Objective:
Create an iconic Monster "Lewis Hamilton" signature can. The design needs to be unique enough to stand out and sync with the current Monster family.
Solution:
After discussing with Lewis about his signature can design. We agree to draw inspiration from the three stripes & stars wore on his helmet to honor his World Championships. We utilize a candy red color famously known for his private jet. It became known as the signature "44" can, which is also his number used in F1. We ghosted a number 44 that appears at the bottom of the can for a hidden touch and a hashtag #44 on the story panel for social media marketing. Light, crisp, and refreshing.
