Project Details
Client:
Monster
Target Market:
Male 18-32 yrs
Objective:
Design a label for the addition of a new Monster Mutant flavor. While being a zero sugar energy soda, the packaging label must be exciting and tie to the Monster family.
Solution:
Mutant was a new breed of sparkling soda refreshment. It had a balance of drinkability and energizing flavor. Then the evolution came of creating a zero sugar flavor. The solution was White Lighting. The design shows two thunderbolts radiating from the "M" claw to symbolize the new energizing flavor. As well, utilizing silver foil on the label. To help tie in the effect. Even though this was a zero-sugar soda, there was nothing soft about this drink.
