Project Details
Client:
UK Monster
Target Market:
Music Enthusiast 18-35 yrs
Objective:
Redesign the MIXXD beverage to better co-exists with the Punch family line of beverages in the Monster portfolio.
Solution:
The new direction was to utilize the existing color on the claw from the previous design and use that color pallet on the new design. Allowing this to be more visible to the consumer and help tie in the flavor note, a tropical punch flavor. The next goal was to add more music and sound mixing elements throughout the design. For example, the knobs on a soundboard, equalizers, and audio cables. From the DJ mixing the music. To someone mixing the punch bowl to get the party rolling.
