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Logo Branding

The Magic Food Truck

Project Details

Client: Ocean View High School

Target Market: Students 14-18 yrs

Objective:
Create a branding logo, food truck wrap design, and a food menu for a high school food truck.
Solution:
My inspiration came from watching the Magic School Bus when I was younger and used that reference for the brand. I illustrated simple shape icons for the food groups. The layout of the food menu was bold and easy to read. The students can make their selections quickly with a limited-timed lunch.