Project Details
Client:
Bank of the West
Target Market:
BW Designers & Marketing Team
Objective:
Re-brand & create a branding guide for BW marketing & design employees to use as a manual for future projects.
Solution:
The project wasn't commissioned but instead a personal attempt to rebrand an existing brand. The new logo encases all four acronyms inside the two letters BW. The branding guide establishes standards for all forms, images, public identity, both tangible and intangible.
