Objective:

Design the first global affordable energy drink by Monster Energy and partnered with Coca-Cola.

Solution:

Predator Energy will unchain your animal spirit, keeping you focused and making you feel fresh longer. With a fierce flavor that goes down easy, it guarantees to tame your thirst. The intense look in the illustration created for the brand symbolizes the instinct to conquer with courage. The branding typeface has the fangs of a predator, which provides the edge needed to thrive in the wild.