Objective:

Design and help conduct tasting panels to choose the right new flavor extensions to expand the Nos energy line.

Solution:

Extensive research was conducted on flavor trends that the energy beverage market had on the rise. One of those flavors was that of sour apple. Sonic Sour was inspired by the primary flavor of sour apple and the sonic speed achieved on the racetrack. The color of the packaging also helps cue the consumer in what they are in store for. Power Punch was another rebrand that was tied in back to the Nos family of drinks.