Objective:

Rebrand and design a new color system for the Mother Energy line of drinks.

Solution:

Rebuilding the brand was an enormous challenge. Mother has been the trusted brand to give the people of its country the energy to explore, create, and live life to the fullest. From sunrise to sunset, city to surf, and the great outdoors. We drew inspiration from nature to create a free-flowing pattern. Similar to the oceans and the force of Mother Nature. This pattern allowed the brand to alternate colors to introduce other flavors while keeping the brand unified. The branding typeface was also modified, keeping some of the old elements and adding some new beveled features.