Objective:

Create an Ad campaign with a full storyboard for a commercial. Also, a fitness phone app that ties to the campaign.

Solution:

This campaign was inspired by a speech from the famous Martin Luther King. “If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.” The main concept is to keep moving forward, no matter what. The Nike Circuit fitness app ties to these four main movements from MLK's speech. Allowing you to choose from crawling ground exercises to high interval fly-like exercises.