Objective:

Create a new brand for a beverage drink and a creative way to secure and transport a four-pack of energy drinks. Create a series of magazine Ads that are exciting and help promote brand awareness.

Solution:

Red Fuel allows the consumer to experience a new way to access their beverage and securely transport them. The unique part of this package is the top of the box can be removed while remaining attached to the package. Allowing the consumer to grab their beverage. Reverse the process, and your drinks are secured and ready to go. By using augmented reality, the software Aurasma was used to connect the viewer with an interactive video, which connected to the magazine ad.